The Behavioral Economics Summit for Startups 2012 is Back

And so is the Israeli extension of it. We’re keeping everything that worked last year and fixing the broken. Here’s when, where, who, why and how. 

Last year I was pumping during breaks and saving the milk in the yogurt department of the Google HQ fridge. This year I’ll be joining you on Google hangout from New York’s, Lenox Hill Hospital delivery room. But you’ll be  in the great hands of my collaborators Amir Shevat of Google and Abigail Tenembaum. I promise to keep live updates on my end just as too-much-info as the above.