My friend Abigail Tenembaum and I are both behavioral economics sworn fans and now we have the huge privilege of delivering the above incredible gift from Dan Ariely to about 20 Israeli startups. If your startup fits the bill, apply! It will change how you do business.
The main website of The San Francisco Behavioral Economics Summit for Startups has more about behavioral economics and how understanding it increases site conversion rates, creates effective pricing strategy, improves customer and employee retention and overall help users change the ‘hard-to-change’ behavior.
And here’s all the information about the live streaming event in Israel.