Of the 183 tips Lisa Everson offers in It’s Your Business, I chose to give you a sneak peek into the following because for me, they each hold a personal memory of blood, sweat or tears. If just one of the tips saves you time, money, heart-ache or crisis management, it’s worth the book.
#3 Sell [to investors] your company, not the product.
#13 Focus on the ‘why’. This excellent TEDx talk by Simon Sinek, that’s in the top 20 most watched TED Talks of all times, is about why the ‘why’ you do what you do is so powerful, and more important than the ‘what’ or ‘how’.
#16 Test your product idea with your audience before actually developing it.
#17 Never do a fifty-fifty partnership.
[part of] #31 Never give feedback to your partner in an email.
#47 Fire quickly [AKA hire slowly].
#66 Inject some fun into the office atmosphere.
#103 When negotiating, keep something in your back pocket.
#129 Don’t rush your news to the media.
#135 Market your company by marking yourself.
This and more books in Seth Godin’s Fall Recommended Reading List.