The husband is always the last to know and the founder last to admit
If you’re like me, you think you’re really good at reading people’s body language, picking up the subtle cues of their true intention and spotting every tell tale sign. Well, you’re not as good as you think you are. Not with the people you love, that is. Or with those you have a high-stakes relationship with. You’re thinking: “on the contrary!”, but the fact of the matter is, that just isn’t the case.
Paul Ekman, father of micro-expressions reading – the science behind the hit TV series Lie to Me, writes extensively about why this happens. Basically it’s a defense mechanism. And his explanation sits well with the brain’s #1 goal (The Brain For Entrepreneurs presentation, slide #3).
It’s this same mechanism, which keeps us from seeing we’re being lied to, that also keeps us from realizing our venture is going no-where. For the latter, there’s a cure. It’s called The Dip.